11 Feb Interview with Dia-adine Hamoudi
ELECTRONICS, MANGA… AND CARBON WATERS!
Dia-adine Hamoudi came to Carbon Waters by way of a work-study program. Today he is in charge of marketing and communication. At age 27, this young “jack of all trades” recognizes the vast freedom afforded by the startup.
Below, a conversation with this lover of all things Japanese who, at one time, dreamed of opening a manga café in Bordeaux!
Your professional path
At 27, your professional path appears to be varied and fairly atypical…
It’s true! After getting my bac degree in electronic engineering and a senior technologist certificate, I focused on an undergraduate degree with a major in embedded systems in Toulouse.
In 2016, I continued this training with a master’s in electronics. At the same time, I joined a Junior-Entreprise that was providing services for industrialists.
It was a great opportunity because I worked on many projects. And most of all, I realized I liked the entrepreneurial spirit.
A major turning point
Then in 2017, you switched gears: you decided to focus your studies on entrepreneurship.
I was actually planning to open a manga café, a concept straight out of Japan. I love Japanese culture, both the technology aspect and the cultural aspect of the country, especially manga.
Based on this idea, I enrolled in the student-entrepreneur training at the University of Bordeaux connected with its Institut d’Administrations des Entreprises (IAE, or graduate school of management).
This experience made me want to continue my studies, which I did in October 2018 by starting a master’s at the business school with a work-study program at Carbon Waters.
What made you choose Carbon Waters?
I was attracted to Carbon Waters for its startup spirit and its ultra technical field of operations. It’s a young company that combines technology and entrepreneurship, which are two of the main threads woven into my career path.
I especially like the multifaceted activities and the cross-sector management that facilitates cocreation. Unlike the silo mentality in management, decisions are made in a collegial way and creativity is always appreciated.
Carbon Waters is fertile ground—you never get bored here. I finished my work-study program last August, and I followed that up right away with a permanent contract!
What are your main tasks?
I am in charge of crafting Carbon Waters’ digital marketing strategy, with one major goal: develop our visibility on social networks and draw in new prospects.
I also provide marketing support to the sales team for their ideas and upcoming strategies.
Right now we’re preparing the launch of an epoxy-graphene masterbatch with anticorrosion properties. That allows me to put into practice my thesis topic: “How can a startup market an industrial innovation?”